Tuesday, 13 October 2009

How to give your ideas traction?

You have a great idea about a business, product or service  experience. Whats next? Who is willing to listen? How do I get started on forming my own tribe? Boomz.

Thinking ways to give your idea traction can be either a pit-stop that can stall your great idea or super charge it. Viral collaboration may be your answer. Get your idea out there and watch it grow collaboratively with others who share your passion.

Some of the famous examples like Linux and Wikipedia started from an idea and sparked off massive viral collaborators to fill in the expertise for the idea, all via online. Some of the principles behind its success are these.

1) Openess of idea and purpose. Is it clear and everyone knows what is it about? For Wikipedia, its about sharing knowledge. Whats yours? State your purpose clearly and why you are forming this tribe?
2) Build a platform for your ideas to spread and allow tribe members to talk to each other and not only to the leader or idea initiator.
3) Make your results visible. If your idea is clearly having an impact, tribe members want to know what is going on. If you have a great cake that tastes great, show your customers smiling. Consumer stardom or consumer engagement always work for your brand or idea.
4) Last but not least, brand leadership. Without this, the future is pretty gloomy.

No step, no traction
We are not lack of ideas. In fact, they are everywhere. Everyone can come out with some. But are you an idea initiator and penetrator? Willingliness to take massive action for your idea(s) is always the hardest. The platform is already out there. It cost you nothing to start something. If you never start, its 100% failure. Try  what if before the buts that stops you in your tracks. No step, no traction.

Talk is really really cheap. When will be your next movement or a remarkable cake idea?

Please leave your comments, if any.

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