Brand Success Factors in Singapore

1) Boldness and being remarkable. Take a leap of faith and be bold in their offerings. For example, I noticed nearly all local optical shops look and feel the same. Where is the differentation here? If customers cannot find the tipping point, only their shop appearances and price matters.

2) Design matters. Design their own line of products to innovate and differentiate themselves. Design gives a huge competitive edge in brands. More importantly, they need to harness design thinking to solve their business challenges.

3) Customer Service or User Experience. Singaporeans have a huge gap to fill in this aspect. No brand experience is complete if staff are not trained to deliver the critical human touch. Stop talking Singapore Airlines, be Singapore Airlines.

4) Building a Brand platform. We are talking about customer engagement here. Brands should think about serving customers beyond the store. How can brand engagement START after customers END their purchases with them. Start them thinking about the next 3 visits. As the marketing mantra goes 'It's always easier to retain than to get new customers'.

Please leave your comments if any. Image taken from Nanyang Optical Website.