Yesterday I read an article about turning Singapore into Asia's consumer-business hub. Mr Heng Swee Keat, a member of the Economic Strategies Committee (ESC) elaborated on recommending setting up several consumer insights, marketing and branding bodies to support testing new products in Singapore. He argued that given Singapore small market, we make an ideal test-bed to try out new products for different Asian markets. Adding on that we have a common culture with the rest of Asia with a good grasp of Asian consumer psyche.
I cannot help but think that the focus on innovation creation should be the focal point first before we position Singapore as a test-bed.
The key challenge lies in innovating products by Asians for Asia. Taking our understanding of Asian culture through consumer research and fuse the insights with creative design. Supported by marketing and branding that can resonant with Asians. Testing though important, should be part of the entire creative innovation process.
Can Singapore have an innovative culture? That is when we get the ball rolling.
Please leave your comments, if any.
3 comments:
I think generally Singaporeans can innovate, but just are adverse to taking any risk.
I always talk about building innovation as a culture and a mindset. Risk taking or taking that leap of faith goes a long way. Thank you for your comments.
remove the safety net. Then watch the pigs fly, or die
tee4two
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