Beauty and wellness businesses like FIL and Spa Botanica in Singapore are doing well despite the downturn. Besides the experience they provide, the owners themselves are brands for their businesses too. They are in the business of looking good but what is driving their business is the demise of pastime. Hear me.
Its rare to hear people say I am doing so and so to pass their time. Even kids complain about the lack of time. Pastime is dead. If you are in the business to help people past their time, its time to relook it. In our increasingly busied and hurried lives, we need to make time to do something.
These are some of the businesses leveraging on such a need.
1) Consultant to arrange your messy home, you lost that ability over time.
2) Walk your dog because you do not have time to feel guilty.
3) Spa businesses: relax and look good. Makes you feel good over time through spa packages.
4) Club Med. Helps you escape your own time trap.
5) We drop off your car when its ready. I can't waste anymore time on public transport.
6) GPS. Getting lost is a waste of time.
7) Laundry services outside gyms. I do not want to waste time doing more laundry.
By the way, I am still waiting for number 7 outside of my gym at Suntec.
Seen any opportunities that revolve around time management recently? Helping your consumers save time will make them happier than you think.
Please leave you comments, if any.
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